TURNING THOUGHT INTO ACTION
.....One more thing about Jane.
She is as stubborn as she is passionate. Highly empathic by nature with a strong sense of self and an even stronger sense of justice, Jane is a natural problem solver, so when something seems broken - you can be damned sure she'll do everything in her power to fix it.
After spending all of her adult life trying to make women with incredibly low self esteem feel a little better about themselves, whilst at the same time playing an integral part in the process of creating the images of 'perfection' that cause these problems - she decided to use her skills and experience to challenge stereotypes and perceptions and try to create a shift within the industry.
Backstage at London Fashion Week was the catalist.
Watching the same size, shape and look sashay down the runway, the way it's always been - parading out the beautiful creatures in all of their manufactured, manipulated, filtered and edited glory to pray on the insecurities of the general public in order to sell products and make profits.
And so Alternative Fashion Fest was born. The seed that would eventually grow into Art & Soul Tribe.